One thing that particularly strikes me in the newly released movie Iron Man, is the amount of advertising done for Audi, every car of which you can see the front, is an Audi. The scene where Tony Stark (Robert Downey Jr.) is 3 hours late for his plane, an Audi R8 comes racing to the airport, exactly the same scenario where he’s late for the beneficiary party. Pepper Potts (Gwyneth Paltrow) suddenly jumps into an Audi R8 and pulls off. Lt. Colonel James (Terrence Howard) also pulls away in an Audi R8 after visiting Tony Stark. Then there’s the scene where the Audi Q7 nearly crashed into the Ironmonger, special care was taken to emphasize the Audi’s braking abilities as the camera’s focus was purely on the distance between the Ironmonger and the front of the Audi Q7.

Taking a look at these behind the scene stunt footage, you’ll probably understand why they had to smash so many Audi’s before realising that the car borders on indestructible:

Iron Man also became Audi’s new mascot looking at: http://microsites.audi.com/ironman/index_standalone.html?language=en

My opinion? The movie is entertaining in its own unique way, if its purpose was to advertise the Audi R8, then it did on helluva good job. If you’re not bothered about realism or enjoyed transformers, you’ll definately enjoy this one as well.

8.5 / 10